From the Hello Cert status report page, I should be able to send a message to all employees within a given position who have certifications with a status of Pending, or who are expiring soon. For example, all Marketing Assistants who have a Basic Safety Training certification status of Pending get an email stating "Please follow these instructions to complete this training". Or all Front Desk Workers whose CPR certification is expiring within the next 30 days should get an email stating "sign up for the October 21 class now".
Also, all employees whose certifications are expiring within the given period should get an automatic email, not just the managers.
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